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Zoom Bait Company

The Zoom Bait Company is a true American success story, rising from one man™s vision and elbow grease to become the worldwide leader in soft plastic lures. Ed Chambers proved that necessity truly is the mother of invention in the fishing industry when he couldn™t find the worm styles that he needed, the Georgia gaming machine salesman used a trolling motor in a 55 gallon drum to mix up the plastic to mold lures that would do a better job.That was 1977. In the nearly four decades since that relatively inauspicious beginning, Zoom™s attention to detail and innovative nature has allowed the company to grow. Now, instead of a 55 gallon drum, there™s a 40,000 square foot facility with state of the art equipment manned by over 100 full-time employees, producing countless styles of lures in over 400 distinct color patterns in the distinctive red packaging.While Zoom has become an international force in the fishing industry, we remain true to the values of our small town birth. We remain headquartered in Watkinsville, Georgia, a lovely town of about a thousand folks in northeastern Georgia, in the heart of some of the best bass fishing in the world a true laboratory for the development of the next generation of bass fishing excellence.