About 100 FATHOM
100 fathom: Coastal pelagic fish inhabit sunlit water up to about 100 fathom (655 feet) deep, typically above the continental shelf. This magnificent marine pelagic environment is the largest aquatic habitat on Earth and source of adventures and stories.
Team 100 Fathom is driven by an undying thirst to create the ultimate products for your adventure, your vacation, and your expeditions on the water. 100 Fathom innovations are engineered to out-perform, crafted by the thousands of hours of experiences spent on the ocean, and tested to the limit of nature.
About Phenix Fishing
Seeking to expand our early 1977 roots, Phenix began a journey to build the fishing brand our devoted following has grown to love.The Phenix Rods team is continually evolving and growing, taking our custom quality rods to the next level with every new generation of rods. With over 40 years in the fishing industry, our product lines have expanded to a much wider range of rods that utilize superior designs and components. As a result, our customers receive custom quality aesthetics with a boost in performance and sensitivity.