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St. Croix Rods

The St. Croix story has evolved over 70 years and our path has taken many different twists and turns, with some being more successful than others. But our occasional missteps have never defined us. How we have responded to them most certainly has. With a gritty determination, St. Croix built the most advanced fishing rod facility in the world and with it, a world-class brand that has earned the respect and admiration of anglers around the planet.Unique to the fishing rod industry, St. Croix has complete control over the sourcing, manufacturing and craftsmanship that go into building our rods. Whether it takes place at our headquarters in Park Falls, Wisconsin or our state-of-the-art factory in Fresnillo, Mexico each rod is a product of the passion and attention to detail of the talented people who make them.