G. Loomis makes fishing rods without compromising. We insist on the best materials, refine the best processes and trust only the most skilled craftsmen to create rods with our name on them. They are weighted and balanced perfectly, and designed for unparalleled sensitivity and unrelenting durability.Each rod is a masterpiece, handcrafted and obsessed over by people who understand how important the right gear is.Some men anglers fish because it feels like what they were born to do. It comes naturally, it feels right and its part of their identity. They demand more out of their gear because they would never risk having a less-than-perfect day on the water. We make sure they never have to.